SonyLIV, one of India’s leading OTT platforms, is facing mounting criticism from its subscribers due to a recurring device login problem. Many users have reported that signing into the app on one device automatically logs them out from another, even when both devices are owned by the same paying subscriber.
This limitation has become a particular source of irritation for families or individuals who like to watch different shows on separate devices at the same time. In practical terms, logging into SonyLIV on a smart TV might mean losing access on a personal mobile phone, forcing a user to log back in repeatedly. This constant disruption has left many feeling that the platform’s viewing flexibility is far behind what modern audiences expect.
Comparisons with rival platforms have only amplified the dissatisfaction. Competitors in India often allow multiple devices to remain logged in under the same account without forcing a logout, offering subscribers greater convenience and freedom. In an era where streaming services compete as much on user experience as they do on content, SonyLIV’s current system feels restrictive and outdated.
For premium subscribers, who pay extra for enhanced access, the situation is particularly frustrating. Many feel that the value of their subscription is reduced, with some even uninstalling the app after repeated disruptions. Several users have described the experience as a “constant game of logging in and out,” which takes away from the enjoyment of their favorite shows and live events.
If SonyLIV wants to maintain its competitive edge in India’s fast-growing OTT market, industry watchers believe the platform will need to rethink its login policy. Clearer communication about device limits or the introduction of more generous multi-device access could go a long way in rebuilding subscriber trust. Ultimately, in a market driven by choice and convenience, uninterrupted access is not just a perk it is an expectation.
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