Streaming platforms are meant to offer freedom of choice. But for many users on Fire TV, Prime Video is doing the exact opposite. A strange language glitch has quietly crept in, and it is turning the binge experience into a guessing game.
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Here’s what is happening. If a user selects a dubbed language, say Hindi, while watching one show, Prime Video locks that choice as the default. Without any warning, every other film or series starts playing in Hindi too even when the original language is something completely different like Korean, Tamil, French, or Japanese. That might sound like a small oversight, but for millions who love watching content in its original language, it completely ruins the mood.
What makes this issue worse is how subtle and persistent it is. Unless you actively go into the settings and switch the audio track every time, you might find yourself halfway into a scene wondering why the actors’ lips aren’t matching the words. For shows and films known for their raw, original performances, this glitch takes away the very essence of what makes them memorable.
This isn’t just a tech bug. It’s a user experience flaw. In an era where platforms claim to know your preferences inside out, it is baffling that they can’t differentiate between a one-time language choice and a permanent setting.
Prime Video on Fire TV lacks a simple but essential feature separate audio defaults per title, or even a smarter way to remember language preferences based on genre or origin.
As global content continues to grow, language matters more than ever. Audiences are actively seeking out foreign films and series, and expect OTT platforms to support that journey, not complicate it. A platform like Prime, which boasts content from around the world, cannot afford to treat language as an afterthought.
It’s time for Amazon to rethink how Prime Video handles audio preferences. Fixing this is not a massive technical hurdle. It is simply a matter of respecting viewer choice and making personalization smarter, not stricter.
Until then, if you’re a language purist, keep that remote handy. You’ll be changing audio tracks more often than you hit play.
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