If you're a Hindi-speaking viewer using Prime Video, you might have noticed something strange lately. Titles like The Nun 2 are included in your subscription in English and even some regional languages. But if you want to watch the same movie in Hindi, you're asked to pay extra.
This unexpected paywall has left many subscribers puzzled and frustrated. After all, if you've already paid for a subscription, why is one language version behind an additional charge while others are not? It’s not just about the ₹149 rental fee. It’s about principle.
Hindi is spoken by millions across India and is often considered the default viewing language for a vast segment of OTT audiences. So why are Hindi dubs treated like premium content when they should be part of the core package?
This isn’t a one-off case either. Several recent films have followed the same trend freely available in English and some regional versions, but with the Hindi dub tucked behind a paywall. That sends a worrying message: your language choice affects your access.
For a platform that boasts personalization and inclusivity, this feels like a major step backward. In smaller towns and non-English-speaking households, Hindi dubs are not just a preference, they’re essential. If a movie is locked behind extra charges just because it's in Hindi, that breaks the promise of accessible entertainment for all.
Prime Video hasn’t issued any official statement on this content strategy, but the silence is only amplifying public sentiment. Social media is already abuzz with complaints, and viewers are urging the platform to correct this oversight.
At a time when digital platforms are expanding aggressively into Tier 2 and Tier 3 cities, the least they can do is ensure that Hindi India’s most widely spoken language is not treated like an add-on. Subtitles alone are not the solution for everyone.
Streaming should bring stories closer to people, not make them pay more to understand them. If the same movie is free in English, it should be free in Hindi too.
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