Prime Day is usually a celebration for deal hunters. But this time, a glitch in Amazon’s heavily promoted membership offer left a sour taste in the mouths of many. Several users across India logged in expecting to grab the advertised Prime membership deal at ₹749 or ₹999 depending on the plan, only to find the full price of ₹1,499 staring back at them at the final step.
The offer seemed perfectly timed, coming just weeks after Amazon had quietly raised the standard Prime membership fee. Social media and customer forums quickly filled with screenshots, complaints, and questions. Why was a discounted price so visibly promoted, only to disappear at the payment page without any explanation?
For users who had been planning their renewals or considering a new membership, the confusion was more than technical. It felt like a breach of trust. Promotional banners clearly mentioned the discounted rates. There was no fine print visible on the homepage or offer screens that clarified eligibility or restrictions. The switch happened silently, and for many, that silence felt deliberate.
This wasn’t just one or two users. A growing number of complaints suggests this wasn’t a random bug but a larger issue with how the offer was rolled out. If most users were unable to access it, the question arises whether the offer was ever truly intended to be widely available.
The frustration is not about missing a sale. It’s about the experience of being promised something and then being denied it without reason. Even those who contacted customer support were given vague answers about eligibility or app related glitches, but no real resolution. Some were told to wait, while others were advised to try again later a delay that made them miss the deal entirely.
In a time when streaming platforms are competing for loyalty and subscribers, such friction can cost more than a lost sale. It chips away at brand credibility. Users expect transparency, especially when it comes to price.
Amazon and Prime Video need to do more than offer a vague promise of resolution. They owe users clear communication, easy access to the deal, and a fix that works for everyone not just a select few.
Because the truth is simple. If a deal is shown, it should be honored. Glitches that mysteriously block discounts at checkout only build mistrust. And once that happens, users may not be so eager the next time a flashy banner promises a steal.
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