A New Era For Ajay Devgn’s Cinema Chain
Ajay Devgn’s theatre venture, NY Cinemas, which started in 2017 with a vision to revive the romance of movie-watching, is entering an exciting new chapter. The chain, known for its stylish décor, top-notch sound systems, and affordable ticketing, has now been rebranded as Devgn CineX following its merger with the Vishwa Samudra Group.
The Merger And Expansion Plans
The Hyderabad-based Vishwa Samudra Group, a conglomerate with interests in infrastructure, logistics, real estate, and global trade, now becomes a key partner in expanding Ajay Devgn’s cinema footprint. With over 25 companies under its belt, the group’s entry into the entertainment sector is set to boost investments, enhance technology, and scale up the theatre chain’s reach across the country.
What Audiences Can Expect From Devgn CineX
Currently, the chain has theatres in multiple cities including Ahmedabad, Anand, Gurugram, Guwahati, Kanpur, Mumbai, and Raebareli. Each property has been designed with a unique theme to make the movie-going experience memorable. The Ratlam cinema, for instance, features interiors inspired by the Indian Railways. With the rebrand, audiences can expect bigger and more innovative theatres with immersive design, cutting-edge technology, and a renewed focus on customer comfort.
Ajay Devgn’s Vision
Ajay Devgn has always spoken about his love for cinema and how he wanted to create theatres that reflect his passion. His vision has been to combine nostalgia with modern technology, offering an experience where people can truly fall in love with movies again. The transition to Devgn CineX signals the next stage of that dream, with larger investments and global standards now backing the chain.
Looking Ahead
With its rebranding, Devgn CineX is positioned to compete strongly with other major multiplex chains. The unveiling of the new logo and expansion plans are expected to be shared soon, and fans of both Ajay Devgn and Indian cinema are eagerly waiting to see what the next chapter holds.
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